“It’s a really freeing experience to see how much you can get down on paper in 25 mins if you don’t constantly self-edit.”

 – Freewriting Fridays participant

At the Institute for Thought Leadership, we help you find and frame the stories that position you or your company as a thought leader in your niche.  


We help you become a visible expert instead of an invisible one by accessing and articulating your best ideas and insights.  


One great way to mine your ideas and insights is with focused freewriting about your business. That’s why we gather every Friday, rain or shine, for a freewriting session.  


Just show up. There’s no obligation.  


Focused freewriting about your business is like magic. You will walk away clearer about what you want to say or with many fresh ideas about how to approach your subject.


As of August 2023, we have changed this format to co-writing.


Join us to:

  • Write an article of your choosing
  • Freewrite
  • Experiment with AI and your original writing
Sign up here


Freewriting Fridays, led by Rhea Wessel, Founder and Head of The Institute for Thought Leadership


At Freewriting Fridays, we meet virtually to kickstart the idea and story-finding process. We use our Freewriting Friday sessions to reflect and write about our businesses.

Have to turn in a report soon? Giving a speech next month? Want to get that LinkedIn article done? Need to develop a story idea or work on your messaging?

Then join us to get your creative juices flowing.

You will NOT be asked to read any of your writing, however many choose to do so voluntarily. We always talk about the process after the writing session.



People working independently or employed


Freewriting is for everyone: from students to CEOs.



5:00 p.m. Central European Time 

11:00 a.m. Eastern 

8:00 a.m. Pacific 






A zoom conference call


Please use your video. That makes it more personal.

How to sign up: Click the sign-up button above



How long

50 minutes


The sessions last 50 minutes. It’s important to be on time, or you might not be let in.



How much




Which language

Your native language


Freewriting gives you access to your deepest insights and ideas. Therefore, it is best done in your native language unless you are planning to publish in English.



What to expect

The focus of the group is on business writing and thought-leadership writing.


The first 10 minutes of the session are used to get settled and make sure everyone understands the process. In small groups, people may work on different topics. In larger groups, we use a specific writing prompt.

During this time, Rhea may share some of the ideas she’s developing in her book Write Like a Thought Leader.

Once we begin freewriting, everyone will be on mute. The net writing time is 25 minutes. Afterwards, you will have a chance to share about your process if you wish.

You will not be asked to read what you write and disclose your ideas if you’re not comfortable with that.

The last part of the session are for sharing about the process and networking.


See and share writing prompts we’ve used on the Institute’s Pinterest board


Want more  


Contact Us

We are here to assist.

Contact us by phone(EU), phone(USA) email or

via our social media channels.