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Jan 14
2 min

Why subject-matter experts need to speak the language of story

By Rhea Wessel I work for a lot of professional service companies editing and writing their reports on a variety of topics. The people I ...

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Why you have to "love it, live it and own it" to write like a thought leader

Rhea Wessel

Jan 14
2 min

Why you have to "love it, live it and own it" to write like a thought leader

By Rhea Wessel Thought-leadership writing can come in long form, as a book, or it can be a body of work in the short form, such as 800 to...

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Rhea Wessel

Oct 19, 2020
3 min

What is a thought-leadership article?

By Rhea Wessel Thought-leadership articles are short-form writing that address the needs of your audience by educating them or sharing wi...

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Scarcity vs. abundance thinking and thought-leadership writing

Rhea Wessel

Sep 30, 2020
2 min

Scarcity vs. abundance thinking and thought-leadership writing

By Rhea Wessel Management expert Adam Grant argues that givers have the most success in work and life because their generosity is rewarde...

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Your business is full of stories. You just have to find them. How freewriting can help

Rhea Wessel

Sep 22, 2020
4 min

Your business is full of stories. You just have to find them. How freewriting can help

By Rhea Wessel As a journalist, I usually think in story. For most of my life, I see a subject, I meet a person, I hear an idea, and I’m ...

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Why you should write like a thought leader

Rhea Wessel

Jul 27, 2020
2 min

Why you should write like a thought leader

Articles written in the thought-leadership style are writing that explores solutions for a problem that plagues your audience. The problems

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Want to write like a thought leader? It’s a three-step process

Rhea Wessel

Jul 20, 2020
2 min

Want to write like a thought leader? It’s a three-step process

If you’re on to something good, and you know that your ideas about your niche subject are something your audience needs and craves – but you

87 views

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