The Write Like a Thought Leader Workshops

Your company is full of subject-matter experts.

Boost your business by helping them become thought leaders.

Ask yourself this: What would your business be like if you were able to unleash the knowledge you already have and share it with a global audience? What if the articles you produce invited prospects and clients into deep, thoughtful discussions about how to solve their biggest problems?


No more blah blah pumped out with little thought. No more stories about why your company is better than the next one. No more academic-style writing that puts your audience to sleep. What if your experts had articulated their own thought-leadership niche and were writing stories born of that niche? Stories that matter. Stories that make a difference.


It’s time to enable all those brains in your company to communicate in writing with as much sophistication as they are able to speak and consult. It’s time to help your experts move from being invisible experts to visible ones in the world’s largest business arena – LinkedIn.

 

Welcome to a unique training opportunity.  It’s one that will not only help you earn the attention of your audience, it will help your experts generate new ideas for business and new ways to tell the story. Instead of dealing in facts, your experts will begin to deal in story.

Write Like a Thought Leader

The Workshops

Find your Thought-Leadership Niche

1.5-3 hours

In Workshop 1, we define thought leadership, and participants are asked to express the ideas they want to be known for inside and outside of the organization. You will articulate the area in which you want to be seen as an authority, as it relates to your business.

For

6-8 of your experts

Frame your Thought-Leadership Stories

Conbined with 1 or 1.5-3 hours

In Workshop 2, we brainstorm story ideas that will help you find new ways to communicate your ideas and make them accessible to a general audience. You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn.

For:

6-8 of your experts

Write your First Draft

2.5-3 hours

In Workshop 3, you will write the first draft of an article about your subject-matter expertise that is born of your thought-leadership niche.

You learn about the journalistic style and do the writing during the session so that you have a near-ready-to-post article at the end.

For

6-8 of your experts

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube