Workshops for Individuals
Think Like an Expert. Write like a Thought Leader.
Thought leaders are those people who are seen as an authority in their niche because they help their audience solve their problems by imparting knowledge as a good story and simplifying complex ideas.
For a limited time, we are offering a condensed version of our workshops for individualsIn free of charge, with one caveat: After you are enlivened and excited about having articulated your thought-leadership niche, created a list of story ideas and drafted your first article, we ask you to help spread the love by bringing other people on board from your company or companies you know.
Workshops 1 & 2 (combined):
In the combined Workshop 1 & 2 , we define thought leadership, and participants are asked to express the ideas they want to be known for inside and outside of the organization. You will articulate the area in which you want to be seen as an authority, as it relates to your business.
From there, we brainstorm story ideas that will help you find new ways to communicate your ideas and make them accessible to a general audience. You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn.
Deliverable: Your thought-leadership statement and your list of story ideas
After that, in Workshop 3, you will write the first draft of an article about your subject-matter expertise that is born of your thought-leadership niche.
Deliverable: A first draft of an article born of your thought-leadership niche.
The focus of the workshops is on the story-finding process using the journalistic approach.