How Comms Professionals Can Turn Generative AI Into their Best Sidekick
Intro – Phase 1
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Introductions
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AI prompt crafting – Theory
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Focus: Using AI within existing editorial processes
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Q&A
Live Coaching – Phase 2
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Live coaching with a team member to uncover editorial processes that may be improved by AI
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Rhea interviews team member about existing processes and what needs to be improved
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We tackle a process or a format, one by one
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Ex. How can we repurpose certain materials with AI?
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Ex. How can we simplify certain materials with AI?
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Q&A
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Harvest of the live coaching
Hands on - Phase 3
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Use AI to solve a current problem in your workflow and report back to the group
Writing with AI – Interactive Workshop
Generative AI use models for comms teams:
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Repurposing content
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Generating more formats
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Idea generation
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Harvesting transcripts from audio or video recordings
Dozens of financial analysts and other experts have attended the Write Like a Thought Leader workshops.
Watch an interview with your host, Rhea Wessel
Rhea Wessel, the author of the upcoming book Write Like a Thought Leader, is on a mission to help subject-matter experts get their best ideas out to the world.
A US native based long-term in Germany, Rhea has decades of writing and research know-how across major industries and organizational areas. She has ghosted and written hundreds if not thousands of articles about finance, technology and business.
A graduate of Columbia University, Rhea's stories have been published in the Wall Street Journal and the New York Times, among other publications.
TESTIMONIALS
"I learned the strategies to write a good article and how to convey my thoughts in a comprehensive way."
David Bimou, Co-Founder BIL Consulting
"Thanks again for a great workshop. I think you really got us going – thinking and writing!"
Gabrielle Staiger, Choreographer, Team-Building and Leadership Workshops
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