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  • What is the purpose of the thought-leader writing incubator offered by Harvard Alumni Entrepreneurs?
    he thought leader writing incubator aims to help entrepreneurs become effective thought leaders by enhancing their writing skills, story-finding abilities, and thought leadership approaches. It focuses on leveraging journalistic techniques to create impactful and engaging articles that resonate with target audiences and elevate participants' professional profiles.
  • Who is Rhea Wessel, and what role does she play in the incubator program?
    Rhea Wessel is the founder and head of The Institute for Thought Leadership. She is a highly recognized journalist with extensive experience writing for renowned publications like the Wall Street Journal and the New York Times. She created the writing incubator format to help participants articulate their stories effectively and think on a larger scale about their ideas. She is the author of Write Like a Thought Leader, published in 2020.
  • How does the program help participants find their unique voice and confidence as thought leaders?
    The program provides participants with a supportive environment to explore their passion and purpose. Through the story boot camp and other teaching, participants develop skills to identify their unique story angles and confidently express their ideas in article-length writing. This results in articles that externalize their expertise and help their readers solve important, complex problems.
  • What kind of topics and subjects are suitable for thought-leadership writing?
    Thought-leadership writing spans a wide range of topics and subjects. Participants from diverse backgrounds share expertise in areas such as DEI leadership, personal growth, mental health, workplace issues, technology, business and social policy.
  • What is the curriculum and timeline for the incubator program?
    The incubator program spans several stages, beginning with a meet-the-cohort session for networking and understanding each other's journeys. The curriculum includes intensive story boot camps, co- writing sessions, and one-on-one meetings with experienced story coaches. Participants draft three thought-leadership articles during the program.
  • How does the program integrate journalistic skills into thought-leadership writing?
    The program emphasizes the use of journalistic skills, such as finding compelling story angles and writing in a fast-paced and engaging way. This approach ensures that articles are not merely marketing content but are valuable and informative for readers. Story coaches, who are experienced journalists, guide participants in adopting this approach.
  • What types of thought-leadership articles are participants encouraged to write?
    The program covers various types of thought leadership articles, including opinion pieces, problem analysis stories, and best-practice articles. These diverse formats allow participants to explore different ways of presenting their ideas and insights but doing it in a journalistic way, not as outright marketing.
  • How does the program support participants in refining their writing skills and producing articles?
    The co-writing sessions play a vital role in refining writing skills. Participants engage in self-select breakouts, focused writing sessions, and discussions on various writing-related topics. Additionally, in one-on-one meetings with story coaches, participants can experience a live edit of their work or discuss their individual challenges related to thought leadership.
  • Is prior writing experience necessary to participate in the program?
    While some participants may already have writing experience, the program is designed for people at different levels. Both experienced writers and those new to writing can benefit from the structured approach to thought-leadership writing.
  • How does the program foster a sense of community among participants?
    The program encourages networking and interaction among participants through the meet-the- cohort session and the co-writing sessions. Participants share their progress, offer insights, and engage in discussions about various aspects of thought-leadership writing during the program and in our closed community channel.
  • What are the benefits of participating in the thought-leadership writing incubator?
    Participants enhance writing skills, develop a unique thought-leadership style, build confidence in expressing their ideas, network with fellow entrepreneurs, and gain insights from experienced journalists. The program empowers participants to position themselves as trusted experts in their respective niches.
  • What is story coaching?
    Story coaching means helping a writer – usually a subject-matter expert with little journalistic writing experience – create a journalistic article. That means helping them find the right structure, the right lead, and urging them to get rid of salesy language. It’s a coaching job and an editing job combined. They bring the subject-matter expertise. As a coach, we bring the editorial and writing expertise.
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