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How do you find the right story angle to interest and serve your reader? 

Good writing starts before the reporting, interviewing and writing.
It starts with
story-framing.

Introducing
The Story-Framing System

Definition

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Story framing is the process of looking “around” the subject matter to find a good angle, instead of staring the subject directly in the face.

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By widening the scope of the idea, or narrowing it, or applying a trend from one place to a totally new area, you can find new and different story ideas.

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The uniqueness of the angle is what will help you bring the idea forward and not repeat what has already been hashed out long ago.

The Story-Framing System is part of the three steps to thought-leadership writing.

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To apply it, you will need to break down the problems faced by your audience. Your best stories will be about your unique ways to solve those problems.

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Read my article “What is Story Framing” on my blog here

Here’s how
The Story-Framing System works

Figure1513_The 5-Step Story-Framing System_6x.png
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Want more details?​

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