Thought leaders know how to articulate value
Ask yourself this: What would your business be like if you were able to unleash the knowledge you already have and share it with a global audience? What if the articles you produce invited prospects and clients into deep, thoughtful discussions about how to solve their biggest problems?
No more blah blah pumped out with little thought. No more stories about why your company is better than the next one. No more academic-style writing that puts your audience to sleep. What if your experts had articulated their own thought-leadership niche and were writing stories born of that niche? Stories that matter. Stories that make a difference.
It’s time to enable all those brains in your company to communicate in writing with as much sophistication as they are able to speak and consult. It’s time to help your experts move from being invisible experts to visible ones in the world’s largest business arena – LinkedIn.
Welcome to a unique training opportunity.
It’s one that will not only help you earn the attention of your audience, it will help your experts generate new ideas for the business and new pieces of intellectual property.
Instead of dealing in facts, your experts will begin to deal in story.
They learn to become ideas scouts in your company. They learn how to articulate value.
Your company is full of subject-matter experts.
Boost your business by helping them become thought leaders.
Download the brochure that’s right for your company.
Find your Thought-
Leadership Niche
1.5-3 hours
6-8 of your experts
In Workshop 1, we define thought leadership, and participants are asked to express the ideas they want to be known for inside and outside of the organization.
You will articulate the area in which you want to be seen as an authority, as it relates to your business.
Frame your
Thought-Leadership Stories
1.5-3 hours
6-8 of your experts
In Workshop 2, we brainstorm story ideas that will help you find new ways to communicate your ideas and make them accessible to a general audience.
You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn.
In Workshop 3, you will write the first draft of an article about your subject-matter expertise that is born of your thought-leadership niche.
You learn about the journalistic style and do the writing during the session so that you have a near-ready-to-post article at the end.
Write your
First Draft
2.5-3 hours
6-8 of your experts
Rhea Wessel, the author of the upcoming book Write Like a Thought Leader, is on a mission to help subject-matter experts get their best ideas out to the world.
A US native based long-term in Germany, Rhea has decades of writing and research know-how across major industries and organizational areas. She has ghosted and written hundreds if not thousands of articles about finance, technology and business.
A graduate of Columbia University, Rhea's stories have been published in the Wall Street Journal and the New York Times, among other publications.
TESTIMONIALS
"I liked the structure, flow and mix of exercises, and the time we had in the breakout was so useful. I feel clearer about my angle and lead."
Robin Athey, Leadership Coach
"I liked the mix between theory and then diving right into practicing and using what we just learned, which is for me the best way to do it."
Stephanie Huhn
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