The Thought Leadership Writing Incubator Program by the Institute for Thought Leadership is designed to help HAE members and guests find, frame and write their best stories.
By doing so, you can position yourself and your company as the go-to experts in your niche.
Taught by journalists, our program gives you the skills and mindset you need to share more knowledge in the form of stories. This helps you gain visibility and win the trust of your audience, critical steps in the entrepreneurial process.
The stories you create won’t be blah-blah content. They will be stories born of your thought-leadership niche that help your audience begin to solve some of the highly complex problems they face.
By application only, the program gives you:
The ability to write better, faster and with a process that makes writing less “painful”
Less time wasted on writing stories that are too academic or technical
Skills in articulating value and communicating that value to clients and investors
Methodologies and tools to establish a long-term writing and ideation habit
The confidence you need to publish your ideas and have conversations with colleagues, clients and investors about them
After the cohort is selected, the program begins with our Write Like a Thought Leader Story Boot Camp, the kick-off training. The boot camp will be broken down into 2 x 3-hour sessions and held online.
In the boot camp, you will write your first article about your business.
You will then be asked to sign a commitment letter in exchange for the training and professional development you are receiving at a greatly reduced cost. We recommend that you write a total of 3 articles over the 3 months.
Our program does not just leave you hanging after the initial training in September. It is designed for long-term enablement – therefore the name “incubator.”
Once you are committed, you will begin creating your articles with the help of your personal story coach who meets with the you twice a month for 1 hour to discuss any blocks you’re having and review your texts line-by-line to help improve them.
You will also have the opportunity to attend hosted, online co-writing sessions and compete to have your article recognized in our awards program.