Write Like a Thought Leader Boot Camp for Scientists.
SCIENCE COMMUNICATORS ARE WELCOME!
Course Description
Welcome to our unique 2-day Write Like a Thought Leader Boot Camp, designed exclusively for scientists at the Max Planck Academy. This workshop, led by seasoned journalists, is dedicated to developing your thought leadership skills and transforming the way you communicate your research. Unlike standard science communication workshops, this boot camp focuses on positioning you as a thought leader and effectively sharing your expertise with a broader audience.
Overview
The boot camp is structured into two comprehensive parts:
Day 1: Find Your Thought-Leadership Niche
Morning Session:
- Introduction to Thought Leadership: Understand the principles of thought leadership and why it is essential for scientists. Learn how to position yourself as an authority and a trusted voice in your domain.
- Identifying Your Niche: Discover and articulate your unique thought-leadership niche. This session helps you pinpoint the intersection of your expertise, passion, and the audience's needs.
Afternoon Session:
- Creating Story Headlines: Learn how to craft compelling headlines that capture attention and convey the essence of your research. This session focuses on techniques for creating engaging and memorable titles for your stories.
Day 2: Create and Write Your Story
Morning Session:
- Pitch Our Editor Session: In this interactive session, pitch your story ideas to a professional editor. Receive real-time feedback on your concepts and learn how to refine your pitch to capture the interest of editors and audiences alike.
Afternoon Session:
- Writing Your First Draft: Apply the skills learned on the first day to write the first draft of a blog post for your website, LinkedIn, or your Max Planck institute's page. This hands-on session provides structured writing time with expert feedback.
What You Will Gain – What people have said:
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Confidence in Communication
"The boot camp provided me with the tools to effectively communicate my research to a broader audience. I now feel confident in sharing my work beyond the academic community."
Simplified Complex Concepts
"I appreciated the focus on simplifying complex concepts without losing their essence. This workshop has made my writing more accessible and engaging."
Personalized Feedback
"The practical exercises and personalized feedback were invaluable. I left the boot camp with a clear strategy for developing my thought leadership."
Enhanced Outreach Skills
"This workshop addressed my main challenges in communicating with non-specialists. The techniques I learned here will help me in my future outreach efforts."
Who should attend
This boot camp is ideal for scientists, researchers, and academics at Max Planck Society who aim to improve their communication skills and increase the public impact of their work. Communicators are very welcome as well.
Coaches
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A big thank you to our sponsor, Sutra
Sutra helps you deliver conversational learning experiences that generate higher engagement, completion, and peer to peer connection.
Outcome
By the end of this boot camp, you will have a solid foundation in thought leadership and practical skills to communicate your scientific research effectively to general audiences. You will also have written your first article in the thought-leadership style.
Join us and transform the way you share your scientific discoveries with the world!
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