The Institute for
Experts are the core of the knowledge economy, and as a knowledge or ideas-based company, yours is stock full of them.
But are your experts enabled experts? Are they sharing their ideas in writing in ways that make them accessible to the global audience you already have, for instance on LinkedIn?
We have seen it over and over again: Experts with great ideas and solutions for pressing problems are not being heard because of academic and salesy writing, while people with little expertise hog the microphone. Go figure.
At the Institute for Thought Leadership, we’re out to flip this dynamic on its head. We want to empower your experts – your entire workforce – to become thought leaders.
Now we're using AI to help us do this as well.
Our Write Like a Thought Leader workshops take your experts through the three steps to thought-leadership writing:
If you’re asking your experts to write for your website or blog, then they’re already spending a lot of time doing so.
Why not train your experts in journalistic writing in our Write Like a Thought Leader Story Boot Camp? They’ll write better stories, save time and experience that writing can be fun instead of painful.