I didn’t use AI tools during its creation. I didn’t map a rigid structure. The narrative flowed from a deeply human place: intuition, lived experience, and many conversations with editors and readers. The arc was coaxed into shape with human care. Yet here was a machine, retroactively surfacing that architecture with clarity and confidence, as if to say: “Yes, it’s here—and it works.”

By Rhea Wessel The discussion around artificial intelligence (AI) often focuses on fears and potential drawbacks, especially when it...

Before we delve into the why and how of keyword research, let's revisit what makes up a thought leadership niche.

Bright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for...