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Unlocking Thought Leadership in 5 Formats for Your Writing

By Rhea Wessel Have you ever wondered how some voices rise above the noise to shape the direction of their industries? As the author of...

The Creator Economy, Thought Leadership and AI

Thriving in the creator economy has never been easy. Just ask freelance journalists who didn’t get a raise for decades way back when.

Why you Need to Do Keyword Research on Your Thought Leadership Niche

Before we delve into the why and how of keyword research, let's revisit what makes up a thought leadership niche.

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Frame the story: Why finding the right story angle is like finding the right composition for a photo

Bright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for...