Rhea Wessel4 minFrame the story: Why finding the right story angle is like finding the right composition for a photoBright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for...
Rhea Wessel2 minWhy subject-matter experts need to speak the language of storyI work for a lot of professional service companies editing and writing their reports on a variety of topics. The people I interview to...
Rhea Wessel2 minWhy you have to "love it, live it and own it" to write like a thought leaderThought-leadership writing can come in long form, as a book, or it can be a body of work in the short form, such as 800 to 1,000-word...