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3 min

How Deep Work Can Lead to Business Impact: Insights from the 2024 Edelman Report

According to the Edelman report, high-quality thought leadership can be a game-changer. These materials significantly impact buyer behavior

3 min

The Creator Economy, Thought Leadership and AI

Thriving in the creator economy has never been easy. Just ask freelance journalists who didn’t get a raise for decades way back when.

2 min

Your Brain on Headlines

A well-crafted headline is not just an entry point to a story —it's a strategic tool in capturing and retaining attention.

3 min

Why you Need to Do Keyword Research on Your Thought Leadership Niche

Before we delve into the why and how of keyword research, let's revisit what makes up a thought leadership niche.

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2 min

Why Thought Leadership Isn't Just "Build it, and they'll come"

Let's dive into a common trap in the thought leadership world. You know the old belief, "build it and they will come"? Well, it's not...

2 min

Calling all biz dev professionals: How to maximize your impact by helping your SMEs maximize theirs

Last Thursday in London, I spoke at the PM Forum, the yearly conference where marketers for professional services firms gather. The...

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4 min

Frame the story: Why finding the right story angle is like finding the right composition for a photo

Bright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for...

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