Thriving in the creator economy has never been easy. Just ask freelance journalists who didn’t get a raise for decades way back when.

A well-crafted headline is not just an entry point to a story —it's a strategic tool in capturing and retaining attention.

Before we delve into the why and how of keyword research, let's revisit what makes up a thought leadership niche.

Bright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for...