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How Coaching Can Help When Content Fatigue Sets In

Updated: Apr 10

By Rhea Wessel


Thought leaders are under pressure to continuously produce original, insightful content.


For subject matter experts deeply entrenched in their fields, this poses a unique challenge: Experts are experts in a subject matter — and that usually doesn't include writing and content creation.


Content Fatigue: An Invisible Burden


When faced with the need to continuously produce fresh ideas, content fatigue can set it.


It's a state where the well of inspiration seems to dry up under relentless deadlines and production schedules.




The Role of Coaching


This is where having a coach becomes invaluable. A content strategy coach or a writing coach offers a lifeline to thought leaders who have too many ideas spinning in their heads or are facing content fatigue.


Here's how:


  • A coach can provide frameworks for ideation


Coaches can introduce new frameworks for idea generation, helping thought leaders tap into unexplored areas of their expertise or connect their knowledge to current trends and events. This approach not only rejuvenates the creative process but also ensures a steady stream of relevant content.


Methods include listmaking, freewriting or getting interviewed.


  • A coach helps you simplify without diluting


Turning complex ideas into digestible content is one of the challenges of thought leadership. A coach can help you bridge this gap, offering strategies for reformulating what you want to say without compromising the integrity of the material.


The coach is the sounding board, helping you ensure your ideas are accessible to a wider audience.


  • Coaches improve your productivity


One of the critical areas where coaches provide support is in the efficient planning and management of content creation. They can help establish a structured content calendar, recommend tools for better productivity, and offer tips on how to integrate writing into daily routines seamlessly.


  • Coaches help you amplify engagement


A coach can also guide on enhancing engagement with your audience. This involves crafting compelling narratives, using storytelling techniques, and employing interactive elements in content. The goal is to transform passive readers into active participants in the conversation.


  • Coaches give personalized feedback and are accountability partners


Perhaps one of the most significant benefits is the personalized feedback that coaches offer. By reviewing content with a critical eye, they provide constructive criticism aimed at improving writing skills.


Moreover, having a coach creates a sense of accountability, motivating thought leaders to meet their content goals.


For thought leaders experiencing content fatigue, the path forward does not have to be gone alone.


A coach can help with content creation, offering direction, support, and expertise.


By partnering with a thought-leadership writing coach, subject matter experts can tackle their writing challenges, ensuring that their insights continue to help others, even when the journey seems daunting.


As you work to shape minds and influence industries, a coach can be the perfect ally.




-Rhea Wessel is a writer and founder of The Institute for Thought Leadership. Her new book on using AI to boost your thought leadership is due out late 2024.

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